Meta has introduced a new subscription service called “Meta Verified.” This service offers verified badges and extra security features. It will roll out gradually, starting with Australia and New Zealand.
Meta’s announcement follows a plan by Twitter CEO Elon Musk. Twitter will offer a similar service called Twitter Blue. This service allows users to pay for a verification check and will eventually prioritize tweets from verified users in comments and searches. Musk also promised to phase out Twitter’s previous verification system, which required users to be notable.
However, Twitter Blue’s rollout became overwhelmed by a wave of imposter accounts. This issue forced the company to temporarily pull the verification feature down.
It was relaunched a few weeks later, with Twitter ultimately preventing users from changing aspects of their profile or face losing their verification checks to stamp out impersonators. Twitter Blue does not require users to submit a government ID to become verified.
New subscribers to Meta Verified will also be unable to change any profile details, like the picture, name and username, “without going through the Meta Verified subscription and verifications application process again.”
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Meta said there will be “no changes to accounts on Instagram and Facebook that are already verified based on prior requirements, including authenticity and notability.”
The new service begins launching this week with a gradual test to “learn what’s most valuable” before a global launch.
“We’ll be rolling out in Australia and New Zealand this week” Zuckerberg said, “and more countries soon.”
Source: ABC News
